Abstract
The research study is to build relations, develop good image and goodwill of the
organization internally and externally in the mind of the people through
hospitality. The researcher collected data through questionnaire and used
statistical SPSS software for analyzing data. The results showed clearly the
independent variables hospitality: respect, good attitude and polite
communication have positive and highly significant relationship among
independent variables and with Dependent variable good image. In the research
study it was further explored that hospitality is an important source for making
relations and in building goodwill of the organization. Hospitality is not only
important at hotels / restaurants level but also in other public and private
sectors/ organizations as well
Aqal Amin Khattak, Aumbareen, Irum Khattak , Muhammad Yasir Ali Abass. (2015) Impact of Hospitality in Building Good Image of Organization, Abasyn Journal of Social Sciences, Volume-08, Issue-1.
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