Abstract
“A waterfall only begins with one drop of water.”
(Anonymous)
The central theme of the book is ‘Tipping point” described
as an idea that explains how certain fashion and smoking trends in
teens arise, crime statistics fall down and how other mysterious
changes take form of an irresistible trend in the world around us. To
understand such superfluous trends, it is necessary to consider it as
epidemics.
The book opens with narrating some of the past provoking
events and commonalities among these past events are highlighted
that these were always unexpected and sudden. These happenings
were referred as social epidemics relating their patterns to biological
disease epidemics. The social epidemics are no more different than
disease epidemics and the way virus spreads, similarly an idea or a
product or a behavior spreads, infect and create a social epidemic.
Gladwell states an epidemic has three important
characteristics to be declared as epidemics. Firstly, these are highly
contagious. Secondly, in epidemics it is always a little cause that
results in a drastic effect. The third characteristic is “Tipping Point’.
Tipping point is that one dramatic moment in any epidemic when
everything gets change at once. It is the threshold or boiling point or
critical moment followed by a sudden change.
Irum Khattak, Muhammad Zeeshan Khattak. (2015) The Tipping Point: How Little Things Can Make a Big Difference, Abasyn Journal of Social Sciences, Volume-08, Issue-1.
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