Advocacy is very important and influential element in the marketing to attract customers. In the tourism industry it play fundamental role to promote the industry. This study focus on the model of t ... Read More

Globalization offers phenomenal opportunities for Pakistan tourism industry. The country is rich in all types of tourist destinations including; adventure, business, education, cultural, sports, da ... Read More

In this research work investigated the impact of corporate social responsibility on financial performance of cement sector listed firms on Karachi Stock Exchange (Pakistan). Sample size of fifteen c ... Read More

This study examines interrelationship in two financial variables of Pakistan i.e. stock prices and exchange rates during the period April 2001 to March 2009. Three exchange rates i.e. NEER, REER and ... Read More

The research study was aimed at investigating the phenomenon of Brain Drain in Pakistani perspective, identifying different factors associated with its outflow and suggesting measures for its preven ... Read More

The aim of the study was to dissect the undeviating influence of trust on customer advocacy. The data was composed of 492 respondents from various public and private sector hospitals and analyzed th ... Read More

This paper reviews the literature to highlight the prominence of nonfinancial rewards for employee’s job satisfaction that directly affect the organization success. We have scrutinized the significan ... Read More

The objective of this research was to study violence faced by rural women due to gender discrimination, and to identify what challenges and risks rural women are facing to respond against this viol ... Read More

Migration from Pakistan is extended over decades. There is a variety of forces behind the cross border movement, economic objectives can be singled out the dominant. One of the important aspects of ... Read More

In this article, we study the volatility of Spots and Futures of Crude Oil using daily data from the period 2010-2013. We examine both the Crude Oil Spots and Crude Oil Futures traded on the Pakista ... Read More

This research focuses on determining the attitude of the Pakistani consumer towards SMS advertisements because this medium is only effective when it is widely acknowledged by consumers. Therefore, i ... Read More

The aim of this study is to compare the transactional and transformational leadership styles before and after the banks’ privatization in terms of employees’ perception. The three subdimensions were ... Read More

stract The purpose of this research is to explore barriers inhibiting the effectiveness of leadership in public sector in Khyber Pakhtunkhwa (KP), Pakistan. A sample of thirty (n=30) employees were ... Read More

The purpose of this paper is to investigate the mediating role of Internal Service Quality (ISQ) on the relationship between internal marketing and organizational performance. The study focused on t ... Read More

Women have legal claim and right on the property of husband, father, brothers and other relation. But in practice these rights are denied to women on different pretexts especially due to their weake ... Read More

For the past twenty years, researchers have extensively debated the determinants of good corporate governance practices and relationship between corporate governance and firm performance. Neverthele ... Read More

Stephen Covey is cofounder and vice chairman of Franklin Covey, a global professional services firm. Acknowledged by Time Magazine as one of the 25 most influential Americans, Dr. Covey is the auth ... Read More

“A waterfall only begins with one drop of water.” (Anonymous) The central theme of the book is ‘Tipping point” described as an idea that explains how certain fashion and smoking trends in teens ar ... Read More

The research study is to build relations, develop good image and goodwill of the organization internally and externally in the mind of the people through hospitality. The researcher collected data t ... Read More

This objective of this study is to investigate the impact of firm size, asset tangibility and retained earnings on the financial leverage. In this regard, auto sector was taken as case consisting of ... Read More

The multiplicity of needs and interactions among the diversity of people of the world make it imperative, especially for the Developing World, to learn other language(s). In order to make learning o ... Read More

The latest IT innovations can help the change in the societies as significant as the innovations of printing, administratively and Industrial innovations. Since the innovations of a simple circuit a ... Read More

Motivation plays the role of creative catalyst in improving employee’s performance. The current study is an effort to determine employee’s motivation and performance from non-financial tools. Based ... Read More

The research article explores nature of relationship between the firm’s financial performance and its corporate social responsibility (CSR) of the Cement sector firms’ listed on Karachi Stock Exchan ... Read More

This paper aims at exploring the effect of financial crises which started in 2008 on the herding behaviour of market participants using the Spanish financial market as a case. We conduct this study ... Read More

Counter Productive Work Behaviour (CWB) is vibrant phenomena exist in contemporary workplace setting practices which has to be encounter. This study explores the Psychological Capital (PC) interfere ... Read More

Laptops, smartphones and tablets are currently changing the way life. While they have been used as a tool for finding information for a while, they are now also used for multitasking. Though, little ... Read More

Public sector organizations provide fundamental services to the people of a country in all spheres of life. Therefore the performance of public sector organizations has gained considerable attention ... Read More

This study is aimed to investigate the causal relationship between exchange rates and Karachi Stock Exchange (KSE) 100 Index. The Jarque-Bera test was used to check normality of both the variables. ... Read More

Interest-free banking has become an inextricable part of economic development around the world. Taking this into account, the study investigates customers' perception of uses and awareness of variou ... Read More