Abstract
The aim of the study was to dissect the undeviating influence of trust on
customer advocacy. The data was composed of 492 respondents from
various public and private sector hospitals and analyzed through SPSS
and Amos. Structural Equation Model used to observe whether that
empirical model fits the theoretical model or not. It was found that the
empirical model fits the theoretical model and got the Chi square value
of 240.447 with 64 degree of freedom. Other model fit indices such as;
Comparative fit Index (CFI) and RMSEA values of 0.911 and 0.072
respectively indicate acceptable fit. The only hypothesis of the current
study was checked through path analysis and it was also found that
there is a straight and resilient constructive association of trust with
customer advocacy by getting the path coefficient value of 0.73. The
conclusions would be very worthwhile for the management and
marketing personnel in order to emphasis more on advocates.
Sajjad Ahmad Afridi, Arif Khattak. (2015) Impact of Trust on Customer Advocacy: A Study Regarding Health Sector of Peshawar., Abasyn Journal of Social Sciences, Volume-08, Issue-2.
-
Views
1019 -
Downloads
70
