Abstract
This research aims to analyse the Normative Approach of Electronic and Print Media towards Social Constructionism
with special focus to news reporting in Disaster Management for the establishment of safer communities in Pakistan.
The researchers employed Qualitative Methodology for textual analysis of news reporting by electronic and print
media of a manmade disaster of Sundar Industrial Estate 4-storey Factory Collapse, Lahore – Pakistan in November
2015, leaving 45 people dead and 103 injured were extricated alive by disaster response authorities. The texts of news
and feature stories aired/ published in leading five newspapers and five electronic media channels were analysed for
this study. The findings of the research showed that the media was confined by law enforcement agencies at the
designated place, a few yards away from the incident spot and was provided controlled information about the disaster
by designated spokespeople of different government departments. Owing to which, majority of the media men aired
and published news stories and features which led to creating a sense of safety among the aggrieved families whereas
media also proved a helping hand of all disaster response authorities including Pakistan Army, Punjab Emergency
Service, a response force of Provincial Disaster Management Authority & other related departments in the specific
incident of disaster management. The results further showed that the media with normative approach was the most
appropriate tool of information dissemination in developing countries during disasters. This research may open new
horizons on the topic under discussion for future researchers.
Jam Sajjad Hussain, Mugheesuddin Sheikh. (2019) Socially Responsible Electronic and Print Media Psychologically Empower Economic Disaster Stricken Families in Pakistan (A Case Study Analysis of Sundar Industrial Estate Factory Collapse in Lahore), Paradigms , Vol 13, Issue 1.
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