Abstract
This study contributes to the research related to investors’ behavior. Heuristics and prospect theories are
currently the most researched areas in the domain of behavioral finance. However, these theories have not been
thoroughly examined, tested or validated. This study aims to use heuristics and prospect theories to examine the
influences of behavioral constructs on real estate agents’ investment decision and performance in Pakistan.
Heuristics model consists of five constructs, and the prospect model consists of three constructs - both sets of
constructs are tested separately. The central theme of investment performance is to measure the level of
satisfaction toward investment decision. The research findings are based on data collected from 254 real estate
investors. Smart PLS 3.00 was used to apply SEM-PLS analysis to the collected data. The results show that
gambling and availability heuristics are the strongest positive predictors of the investment performance of real
estate investors. The prospect-based relationships show that loss and regret aversion are positive, statistically
supported, and substantial. Overall, the heuristics model has higher predictive power than prospect model in
explaining the investment performance of real estate investors in Pakistan.
Syed Zain-ul-Abdin, Khurram Shahzad, Muhammad Kaleemullah, Mumtaz Ahmad. (2019) Real-Estate Investor’s Psychology: Heuristics and Prospect Factors , Paradigms , Vol 13, Issue 1.
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